'The Fall Guy' flops with $28 million in ticket sales.  

Despite topping the box office, the big-budget original film gave Hollywood its worst summer start since 1995.Star megawatts.  

Extreme stunts. Excellent reviews. Original stories are what sequel-weary moviegoers demand.  

Universal promoted “The Fall Guy” for six months, producing trailers with 400 million views and advertising at sports events like the Super Bowl.  

From Friday to Sunday, North American ticket sales totaled $28.5 million, the poorest start to Hollywood's crucial summer season since 1995.   

“The Fall Guy” opened in 4,002 US and Canadian theatres and cost Universal at least $200 million to produce and sell.   

It earned $37 million abroad.  

This is why studios avoid new story risks. “The business is so tough, and it’s so hard to break through with new ideas,” said film consultant and box office newsletter editor David A. Gross.   

"You want to explain to shareholders why you spent hundreds of millions on a failed idea?"  

An ABC drama from 1981 to 1986 shares a name and some fundamental D.N.A. with 'The Fall Guy', an action comedy. But the film's plot is new.   

Box office columnist Scott Mendelson, who has a subscription newsletter, said viewers grumble that Hollywood isn't generating enough original pictures, "only to stay home or go elsewhere when they do.”  

After “Barbie” and an Oscar-winning singing performance, Ryan Gosling plays a down-on-his-luck stunt man who becomes involved in a murder case while trying to revive a romance.   

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